The Mexican grand prix is already sold out.
While other races - even key markets like Germany - have struggled to fill the grandstands, it is reported that a full house will congregate at Mexico City’s revamped Hermanos Rodriguez circuit in early November.
Auto Motor und Sport reported that "within hours" of tickets going on sale recently, they were all sold. Tickets are reportedly now appearing on the black market for up to $12,000.
Ferrari will be one beneficiary of Mexico’s renewed F1 obsession, as local Esteban Gutierrez is the reserve driver.
"I think that Esteban will be the star of the Mexican grand prix," team boss Maurizio Arrivabene said recently. "Maybe we can give him the chance to do a few laps on Friday."
Another Mexican, Sergio Perez, races for Force India.