Taking into account news items, blogs and forums, Fernando Alonso was the hottest Spaniard in sport this year.
But the study by vipnet360 showed that when Facebook, YouTube and Twitter are also factored in, the Ferrari driver ranks only fifth.
Barcelona midfielder Andres Iniesta was therefore the most popular Spanish sportsman on the internet in 2010, followed by fellow football players Iker Casillas and David Villa.
Tennis’ Rafael Nadal and Alonso ranked fourth and fifth, according to a Europa Press report.