Stefano Domenicali, the former Ferrari team boss, looks set for yet another new challenge.
Italy’s La Gazzetta dello Sport reports that the Italian, who after leaving F1 found a new role at Audi, is now being lined up as the next CEO of Lamborghini.
Both carmakers are owned by Volkswagen.
Domenicali, 50, recently told the well-known Ferrari insider Leo Turrini: "Do I miss formula one? Yes, a little, that’s inevitable.
"I thought I could do more (in F1), but I have no regrets," he is quoted by Speed Week.
"Of course I still watch it. I do not see a crisis, but we have a problem with the younger generation. I also have children and they simply do not want to spend two hours in front a television watching cars race.
"The sport needs to adapt better to the new ways of communication, without denying its history. This is a difficult balancing act, but I am convinced that it is possible to find a solution," Domenicali added.