F1 will open a US-based office, a spokesman has confirmed.
Earlier, following Liberty Media’s takeover, the American company moved from Bernie Ecclestone’s London HQ to a larger building in the British capital.
But Sports Business Daily now reports that Liberty is opening a F1 office in New York, amid efforts to capitalise on the potential of the huge US market.
"Yes, we are opening a small commercial office in New York which will be dealing mainly with the sponsorship side of things," F1 spokesman Norman Howell (photo) confirmed.