Fiat, the Ferrari-linked Italian carmaker, could step up to sponsor Fernando Alonso’s new cycling foray.
It emerged early this month that Ferrari’s current lead driver has bought the ailing world tour Spanish cycling outfit Euskatel-Euskadi.
And according to the Catalan daily El Periodico, "Fiat could become the title sponsor".
France’s L’Equipe reports that the Canadian bicycle maker Cervelo, and the British multinational Vodafone, have also expressed interest.
Meanwhile, a cyclist with a F1-sounding name has also been linked with Alonso’s new team — American Chris Horner.