A few days ago, former Mercedes chief Norbert Haug said on German television he had "found a new challenge".
On Thursday, it became clear what it is.
The 60-year-old, who for two decades was Mercedes’ motor sport vice-president until he was replaced by Toto Wolff, has joined Paravan Technology Group.
Paravan is a German company specialising in vehicle mobility for disabled people.
Haug will coordinate the "future strategic development" of the wheelchair company, it was announced.