Mercedes must win a title, new director and shareholder Toto Wolff insists.
Alongside Niki Lauda, Wolff has swept into the Brackley based team with the goal of ending Mercedes’ now three-year run of on-the-cusp mediocrity.
"Our first goal is to be perceived as a frontrunner, on par with Ferrari, McLaren and Red Bull," the Austrian told Germany’s Suddeutsche Zeitung newspaper.
"But then there must be a world title," Wolff insisted.
"We are doing this to make the brand image more dynamic and younger.
"When you think of Mercedes, you should think of the Silver Arrows racing successfully."