Hot on the heels of its official team announcement today, Virgin Racing is delighted to announce that it has agreed to a multi-year partnership with Carbon Green, Inc., the first green technology sponsor to have an involvement in Formula 1.
Carbon Green is a global company that develops and commercialises its advanced technologies to the benefit of the environment and the countries and communities in which it operates. Its primary focus is tyre recycling using Carbon Green’s proprietary technology which permits 100% recycling of tyres and waste rubber into commercially viable marketable commodities of steel, oil and CBp Carbon Green™, which is an industry tested and accepted substitute for replacement of carbon black in tyre and rubber manufacturing. Carbon Green’s mission is to be the world leader in the recycling and reuse of waste materials to produce high quality environmentally friendly products and green energy.
The partnership commences with effect from today’s press conference in London, where Virgin cited the sport’s rapidly evolving environmental strategy as a key element of its decision to continue its Formula 1 involvement. The Carbon Green brand mark will feature on the nose and bargeboards of the Virgin Racing race cars next year in the team’s debut season of competition.
Virgin Racing Team Principal, Alex Tai, welcomed Carbon Green to the team: “Carbon Green is a fantastic addition to our new partnership portfolio and we are looking forward to a close relationship in the years ahead. Virgin’s objective is to be at the forefront of developing environmentally friendly
business strategies and the group values its association with like-minded partners. The FIA has an impressive environmental policy and through Virgin Racing we hope to develop a strong dialogue, share perspectives and offer a meaningful contribution to the sport, the governing body and our
stakeholders beyond pure competition.”
John Novak, CEO of Carbon Green, Inc., commented: “Virgin is taking a leadership role on corporate responsibility through its many innovative and inspiring initiatives including ‘Virgin Earth Challenge’, a world-wide competition to develop a technology that removes greenhouse gases from the
atmosphere.
By partnering with Virgin Racing, Carbon Green is aligning itself with a company that shares similar values. Carbon Green’s cutting edge tyre recycling technology takes discarded tyres, which are an environmental hazard, and breaks them down into 100% reusable commodities while preventing substantial greenhouse gas emissions. We believe this unique technology will have a profound positive impact on the earth and provides a safe solution for dealing with the over one billion waste tyres discarded annually and ten billion waste tyres stock piled world wide. We are extremely proud to have our name and logo featured on the Virgin F-1 race car as it confirms Virgin’s commitment to the environment by creating the first ever F-1 green technology partnership.”