The Intercontinental Rally Challenge was promoted to a new audience in Spain last month when Rally Islas Canarias El Corte Ingles, the second event of the 13-round IRC season, formed the centrepiece of the island of Gran Canaria’s promotional stand at the FITUR International Tourism Fair in Madrid.
Representatives promoting holiday destinations in 60 countries around the world attended the exhibition and rally promoter Luis Monzon was pleased with the response: “The Canary Islands should be promoted in other ways than just sun and sand. For three years the IRC round supported by Eurosport is an ideal showcase of the islands to the world.”